The concept embodied within McLuhan’s phrase ‘the medium is the message’ articulates that when a new medium emerges, it formulates a new message. This impacts audiences differently compared to the effects of past media, causing significant changes in society.
For my digital remediation of ‘the medium is the message’, I have chose to draw upon the aspect of the media formatting audience behaviour, which dramatically impacts societal trends in relation to media usage.
In the past, Legacy Media forced audiences to passively consume and conform to its mediums such as the record player restricting people to a permanent space in order to listen to music. However, with the emergence of digital media, audiences are empowered to access and engage with diverse mediums and convergent media interfaces. This allows the convenience of audience mobility and active participation in its content curation and aggregation, thus reflecting the paradigm shift of the message in this digital revolution.