Open Source Product


Lego Mind Storm is an open source product which enables users to build and customize their own robotic creations and program them to do basically anything they want. My brother bought himself a Lego Mind Storm kit and he has created some amazing pieces, one in particular being a printer which he designed himself from scratch!

I have embedded a video that we filmed of his printer below if you want to check it out and see the possibilities of these programmable robots.



When devices such as Lego Mind Storm products are established as open systems, it empowers users to explore the affordances and possibilities of the medium, maximising the generative value.




Online Persona

People use social media to share opinions, moments, and experiences as a means of expressing themselves publicly in multiple ways.

This accumulation of content can establish an individual’s online persona and significantly influence how people perceive us as individuals.

But are these online personas a true representation of ourselves?

Personally, I think that our social media platforms can share different facets of who we are, but they are not a true representations of our personalities.

In reality, we choose what we post to media platforms, what people see and don’t see. People have the ability to exclude aspects of their lives, and embellish others.


{Meme created by me here}

Further reading:



Stories can be shared through books, movies, TV series, video games and audio forms.

The affordances of these different channels can enable multiple stories to be disseminated over multiple mediums, allowing transmedia narratives to be shared.

For instance, the narrative of the popular movie ‘Avatar: The Last Air Bender’ exists in a in a wide collection of comic books, audio formats, music, and even video games.

This enables a larger portion of audiences to be attracted to the narrative and a diverse community of fans to form.


{memes created by me here, and gif created by me here}

What is happening with your content?

Once you upload content to Facebook, the platform legally has access to it and are entitled to use this content for their own purposes. This means that your content can be stored, replicated, modified, and shared. Facebook can share your information and content to businesses. This has obvious implications of breaching an individual’s privacy and raises conflict regarding the ownership of intellectual property.

I see the dynamics of this file sharing similar to that of pirating a movie and sharing copies of it – an infringement practice which copyright laws forbid. However, the interesting thing is that this relationship with Facebook and user content exists on terms of legality. When you create an account on the platform, you are required to agree to terms and conditions. It is the policies within this agreement that legally entitle Facebook to source our content and use it for their own purposes.

At the end of the day, Facebook has various utilities, but it is up to you to weigh up the costs and benefits of using this platform.

Will you sacrifice your intellectual property?


If you want dive deeper into this topic, visit:



Music Maker

To be a musician or music artist we are no longer restricted to recording studios in order to record and publish music. With the shift from legacy media to digital media, there are new modes of being a music maker. People can use apps and programs to remix and create their own tunes, people can manipulate sound and change the initial meaning of songs, appropriating them. These new modes of production communicate a monolithic message which reflects the paradigm shift of digital media and the affordances that the medium offers.

To demonstrate that anyone can be empowered to become music artists with the availability of production forms, here is a piece that I uploaded to SoundCloud which I created using the Music Maker Jam app.



Collective Intelligence

“No one knows everything, everyone knows something”   Levy Pierre

Our knowledge comes from experiences and as we have all had different experiences to those around us, we all have knowledge that is of variation to each other. So a person could have expertise in a certain area yet have limited knowledge in another. So if we group a bunch of individuals together, overall the group would have a wider pool of knowledge that can contribute towards a common goal. This is what we call collective intelligence.

With the nature of decentralised networks, people are empowered to share their individual knowledge and experiences which contribute to the curation, aggregation and dissemination of content across media platforms. This mode of collaboration and audience participation is a powerful tool which is being applied to journalism, revolutionising the practice. The organisation Storyful filters through content shared on social media platforms such as Twitter, Facebook and Youtube to source stories and verify the accuracy of them.

In itself, I believe that this is a form of collective intelligence as people are sharing content on social media platforms with the general goal of wanting to publicize their experiences and share their stories with the public, whether that may be where someone went out for lunch or possibly even ‘defining moments around the world’ like a freak weather storm. Storyful then utilises this social form of collective intelligence to identify valuable content and provide news stories that can be disseminated to audiences.



{meme created here}

Power Of The Audience

We as the audience have the power to broadcast any message we want publicly through digital media. We can seek out like-minded people who have similar values or experiences to each other and unite in mutual beliefs to broadcast a message globally

For instance, the hashtag #TheWorldNeedsMore was introduced in 2013 for the United States World Humanitarian Day. People were invited to share a one worded response on twitter of what they believed that the world needed more of. For every contribution that the audience tweeted to #TheWorldNeedsMore, money was donated by sponsoring brands to aid the UN in providing humanitarian aid. ‘In the first three months, $700,000 was raised through the hashtag’.

This is just one example of the power of participatory culture.

Other examples such as #BlackLivesMatter, #MarriageEquality, #HeForShe, #BringBackOurGirls, #AmINext? also demonstrates the significance of audience participation.

This ability to share diverse content to a wide audiences and connect with people throughout the world demonstrates the ‘shift in power that goes with the platform shift’ as media critic Jay Rosen puts it.

The phrase ‘shift in power’ refers to the shifting role of the audience which creates a

new paradigm as we are no longer restricted to the affordances of legacy media, and we have the capability to broadcast our own dialogic message to the world which is then disseminated as a conversation across media platforms.

This ability to connect with people globally and provoke remedial action from audiences unlocks the power of participatory culture which is being utilised to address issues around the world.



‘Glitchy’ Stuff

( Just in case people didn’t catch my terrible pun, I was playing on the idea that this is ‘tricky’ stuff, as I initially struggled with this weeks lecture content)

The emergence of digital craftsmanship has given us more power to create, manipulate and transform the meaning of content through digital manipulation and trending art forms such as glitch art. The creative practice of this new medium applies to McLuhan’s ideological position ‘the medium is the message’ as whether it be creating from scratch or appropriating or manipulating already existent art, the application of this digital medium transforms the message being communicated.

When considering the message of glitch art, a cultural shift in craft making is communicated through the dynamics of the medium. The fact that ‘Glitch artists, use a medium that plays an active role in determining the final piece of art’ reflects the re-evaluation of creative practices and the circumstances of unpredictability which is embedded into the practice as a core component of the medium.

Glitch art has not only transformed craft making processes, but it has also introduced new aesthetic experiences which can influence an artwork’s meaning.

For instance, this photograph by Cait Miers  {her work is amazing, and I highly recommend you check out her portfolio}  is stylised through the bare, soft, natural, and minimal connotations which combine to shape your aesthetic experience.


(Image source)

Whereas, when I digitally manipulate it and ‘glitch’ the image,


(Gif created here)

It dramatically transforms your aesthetic experience to one that would be graphically disorientating and structurally noisy with a bombardment of shape and colour, consequently changing the meaning of the photograph.

Even though the image has been structurally broken and digitally manipulated to make it appear as though a malfunction has occurred, the occurrence of this technological error within the art form is not as nonsensical as you may have initially perceived.



But in fact, glitch art has actually established itself as an influential medium that has the capability to transform aesthetic experiences and the meaning of art that it is applied to.



(Gif created here and here)

‘Medium is the Message’

” The medium is the message” tells us that noticing change in our societal or cultural ground conditions indicates the presence of a new message, that is, the effects of a new medium’

Mark Federman

The concept embodied within McLuhan’s  phrase ‘the medium is the message’ articulates that when a new medium emerges, it formulates a new message. This impacts audiences differently compared to the effects of past media, causing significant changes in society.

For my digital remediation of  ‘the medium is the message’, I have chose to draw upon the aspect of the media formatting audience behaviour, which dramatically impacts societal trends in relation to media usage.

In the past, Legacy Media  forced audiences to passively consume and conform to its mediums such as the record player restricting people to a permanent space in order to listen to music. However, with the emergence of digital media, audiences are empowered to access and engage with diverse mediums and convergent media interfaces. This allows the convenience of audience mobility and active participation in its content curation and aggregation, thus reflecting the paradigm shift of the message in this digital revolution.



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